AUDIENCE PERCEPTION OF MEDIA COVERAGE AND MANAGEMENT OF THE 2011 POST ELECTION VIOLENCE IN KADUNA STATE
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- NGN 3000
ABSTRACT
The media can be used as an instrument to build as well as to destroy the human society. This study has tried to establish the inherent nature of conflict and crises in human society as well as the significant role of media and communication in forming and shaping individual or group perception of events or issues, enhancing human interaction and also looked at the nature of violence to the well being of humanity. The study is limited to only four local government areas of Kaduna state and examines the perception of the audience, elicits essential information that enhance better understanding of role of media in conflict management and reconciliation. The survey method was used and the instruments for data collection were the questionnaire and in-depth interview. The study concludes, that there is need to enhance the performance of media in the process of conflict management and reconciliation so as to enable a peaceful common future for all citizens.
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